I am 21 years old, and I own every American Girl doll. Except for the latest doll, Rebecca Rubin, the Jewish girl growing up in New York in 1914, I have them all: the Native American, the escaped slave, the Great Depression doll, the hippie, the doll on the prairie, the Revolutionary War doll, the WWII doll and the young WASP in training (my favorite). But the company’s latest doll may be the most interesting yet. Meet Gwen: the homeless doll.
News of her first hit the media four days ago. Reviews are mixed. Some parents think it’s a great lesson to teach children. Others think it’s in bad taste. Gwen’s father walked out on the family. Her mother lost her job, forcing her and Gwen to live in their car. Many critics are angered because Gwen, like every other American Girl doll, costs $95, and none of the proceeds are going to help the homeless.
So, is Gwen a good way to teach children about today’s harsh economic times, or is she a tasteless move just to make another buck?
I think we can check off the whole “trying to make money” bit. The company isn’t exactly struggling. A part of me would like to believe American Girl just wanted to find a way to teach little girls about a difficult subject. But come on, is a pretty little white girl with perfect blonde hair and a perfect white sundress really the face of homelessness? It’s an issue that has parents, pundits and homeless advocates in a tizzy. The good news is, the shouting won’t last forever. Gwen will only be available for a few more months.

